Since its establishment, the Company has focused on the R&D department. Staffed by specialised scientists (pharmacists and chemists) having years of experience in the field, the Research & Development Department engages in the continued research, planning and development of cosmetic products based on the latest cosmetic data, while also ensuring that their quality and effectiveness are of high standard. It is considered the "heart" of creating and developing of new products. It is equipped with modern instruments that simulate the initial pilot productions and other subsidiary instruments.